Optimism Meets Its Test: July CPI Lands as the Fed's September Call Hangs in the Balance
NFIB's Optimism Index climbed to an 11-month high and new business formation set a first-half record, but today's CPI print is the data point the Fed will weigh most heavily — hike odds pulled back after last week's jobs miss but remain live heading into September.
Key Trends
- Update: Beyond the hiring gauge last week’s brief covered, NFIB’s broader Small Business Optimism Index rose 2.4 points to 99.8 in July — its highest since August 2025 — with improved hiring plans driving most of the gain. But the Uncertainty Index rose too, to 91, and 27% of owners now cite labor quality or availability as their top problem, up 8 points from June.
- New business formation set a first-half record: 3.49 million applications were filed through June, up 14% year-over-year per Census Bureau Business Formation Statistics — the strongest January–June total on record, running counter to the softer labor-market backdrop.
- 61% of small business owners now actively use AI, up 3 points on the quarter, per San Francisco Fed research — but adoption skews sharply by firm age: 71% of businesses under 5 years old have adopted AI versus 45% of those over 20 years old.
Review
“61% … use AI, up 3 points on the quarter” — the cited FRBSF piece is a qualitative/annual Small Business Credit Survey writeup, and other traces of Fed SBCS AI-adoption data found independently (2024 SBCS ~40%, 2025 SBCS ~46%) run 15-20 points below 61%, with no quarterly cadence consistent with an annual survey — possible source/claim mismatch — verify directly against the FRBSF brief before publication; cut or re-source if the 61/71/45 figures aren’t in it.
Notable Businesses & Launches
- UPS rolled out new digital shipping tools for SMB customers, including a pickup-management dashboard, faster label creation, and a redesigned mobile app integrated with over 5,500 UPS Store locations for RFID-enabled tracking.
- Brazilian SMB fintech Conta Azul acquired accounting-automation platform Mister Contador, folding automated bookkeeping into its small-business finance suite as SMB software consolidation continues internationally.
Funding & Investment
- Small-business lender Forward Financing secured $525 million through a $350M variable funding note and a $175M asset-backed securitization, pushing its total funding capacity to nearly $700 million. The company has funded $5.2 billion to more than 97,000 small businesses since 2012.
Review
“$5.2 billion to more than 97,000 small businesses since 2012” — sourced solely to the company’s own press release, wholly self-attested and not independently verifiable — add [!unverified] flag.
- Italian SMB automation platform Webidoo raised a €21 million round to scale tools that automate incorporation, payments, and operations for small operators.
Regulatory & Economic Context
- The July CPI report lands today — Dow Jones consensus calls for 3.4% headline inflation, down from June’s 3.5%. It’s the data the Fed will weigh most before September: odds of a September rate hike fell from roughly 57% to 44% after last week’s jobs miss, with odds of a hold climbing near 60% — a hotter-than-expected CPI print could revive hike bets.
Review
“57% to 44%” Fed hike odds, hold “near 60%” — another tracker covering the same story window (Interactive Brokers) reported materially different odds (50%→38%) for the same event, suggesting divergent methodologies (CME FedWatch vs. prediction markets) — verify these specific figures against the CNBC source text directly.
- The SBA’s rule doubling the combined 7(a)/504 loan limit to $10 million took effect July 4, the highest cumulative SBA financing ceiling in the agency’s history — aimed at capital-intensive operators like manufacturers and logistics firms.
- Update: On the Section 338 tariffs against Canada taking effect August 19, litigation is now expected at the U.S. Court of International Trade challenging whether the century-old statute was superseded in 1962. Energy, potash, fish, critical minerals, and goods already under Section 232 tariffs are confirmed exempt — the first carve-outs since the policy was announced.
Review
“superseded in 1962” — the litigation theory is corroborated independently, but the specific 1962 date wasn’t confirmed against the Holland & Knight source text (Trade Expansion Act of 1962 created Section 232, not clearly the provision at issue here) — spot-verify the date directly.
Takeaway
Takeaway
Every leading indicator on Main Street — optimism, hiring plans, new business formation — is pointing up at the same moment the macro data that governs the Fed’s next move is genuinely split. That’s not a contradiction so much as a preview: operators are betting on conditions the CPI print due this morning will either validate or undercut, and unlike the jobs report, this one carries a real chance of reviving the hike bets small-business borrowers have spent the past week pricing out.